The Story on Snapchat Stories

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While most social media focus on feeds of content from your friends, Snapchat Stories let you control more of what’s “fed” to you. With powerful algorithms figuring out what you like and auto-play videos catching your attention as you scroll, it’s hard to imagine the appeal of Stories’ simple list of contacts with temporary videos or slideshow updates. Yet Facebook and Instagram are starting to roll out Story features of their own. What is so compelling about Stories that the stadiums are adding private studios? (more…)