How Good do Spam Filters Have to be?
By riedl on
Interesting article on Read/WriteWeb about Spam emails outnumbering legit emails this year. They also point out that the user experience continues to get better all the time, even as the raw amount of spam keeps increasing, because spam filters keep getting better. One interesting open question is how good spam filters have to be before they make spam uneconomical. After all, even though spam is very cheap to send, it isn’t *quite* free. It will be interesting to see if we can predict whether technology can make spam a bad business decision, or whether we have to change the laws for that to happen. I wonder if there’s a way to frame this question as an empirically-based research question?
John
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