A very interesting article on Read/Write Web summarizes a Hitwise report on traffic share on the Internet. They have particular interest in the question of how different network categories are growing in the percent of their traffic that comes from search engines (versus other ways of getting to the sites).
I’m disappointed that social web sites are not called out as a category. I’d be very interested in seeing how much traffic to sites like Facebook come from search. (I’d be similarly interested in the data on Flickr, though I’d like to see that separated out further from the more purely social social web sites.) These sites are working to have users create content for other users; how often are those other users within the social network of the creators? How often are their pages visible to the broader Internet? What are the implications for the type of community that is being created?
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